Keyword Research with Intent Mapping

I don’t guess keywords. I mine search data, competitor gaps, and actual user queries to build a keyword universe that actually converts. In my last three client projects, I found opportunities that their existing SEO teams had never even considered — long-tail phrases with commercial intent that drove 40% of new organic leads within two months.

Every keyword I hand over is tagged by search intent: informational, navigational, transactional, or commercial investigation. That means your content team knows exactly what to write and why. No more ranking for vanity terms that bring zero revenue.

• Search volume and difficulty scoring
• Competitor keyword gap analysis
• Intent tagging and topic clustering
• Quarterly keyword refresh and pruning

I also map keywords to specific landing pages, not just blog posts. Because if your product page isn’t targeting the right commercial terms, you’re leaving money on the table every single day.

On-Page SEO Tuning

On-page isn’t just meta tags and title tweaks. It’s about making each URL the single best answer to a specific query. I’ve taken pages stuck on page 2 or 3 and moved them to top 5 positions purely by rewriting title tags, headers, internal anchor text, and the first 150 words of body copy.

I work page by page, usually in batches of 10 to 20 URLs per week, depending on your site size. For each page I deliver a prioritized change list with the exact HTML or CMS edits needed. You or your dev can implement in minutes, or I can do it for you if you give me access.

The result is not just better rankings — it’s better click-through rates. A boring title tag can lose 30% of potential clicks even when you rank #1. I fix that too.

Technical SEO Fixes That Move the Needle

Technical SEO is where most agencies waste time on fluff like meta robots or sitemap formatting. I focus on the stuff that actually changes rankings: crawl budget, index bloat, internal link equity flow, and core web vitals on key money pages.

In a recent audit of a 40,000-page e-commerce site, I found that 60% of the crawlable URLs were thin or duplicate. We deleted, noindexed, or consolidated over 18,000 URLs, and organic sessions jumped 22% in six weeks with zero new backlinks. That’s the power of cleaning up your own house.

Every technical fix I recommend comes with a clear before/after measurement plan. No “it should help” — I tell you exactly which pages, which metrics, and which timeframe to watch.

Local SEO and Map Pack Dominance

If you serve customers in a specific city or region, the Google Map Pack is worth more than any organic #1. I’ve helped plumbers, dentists, and law firms go from invisible to top-3 local results in under 90 days by fixing their Google Business Profile, citation consistency, and review velocity.

Local SEO is not the same as national SEO. You need location-specific landing pages, schema markup for each service area, and a steady stream of genuine Google reviews with keyword-rich responses from the owner. I set up the whole system and train your front desk or office manager to keep it running.

I also track local rankings street by street, using grid tracking tools so you know exactly where you’re winning and where competitors are still ahead. No vague “average position” reports — just a map of your actual dominance.