How Much is an ATV? (All ATV Types, Brands, & New vs Used 2023)

I still remember the first time I sat on an ATV.

It was at a local fair, and the dealership had a booth with a couple of models on display.

As I hopped onto the seat, feeling the cool grip of the handlebars, my mind was flooded with questions.

Primarily, “How much is an ATV? Could I actually afford one of these?” Fast forward to today, and I realize that many of us share this curiosity. 

If you’ve ever wondered about the price tag behind those four-wheeled beasts, or if you’ve contemplated adding one to your collection, I’m here to help.

We’ll be dissecting the costs associated with the different types of atvs, exploring popular brands, and diving into the debate of new vs. used. 

Let’s navigate the terrain of ATV pricing together.

How Much is an ATV?

According to JDPower, you can expect to pay anywhere from $3k-$15K+ for a new ATV, from my first hand experience and research, I’d tend to agree.

However there is much more to discuss below.

What is an ATV?

Ever been out in the countryside or maybe on a beach and seen those zippy four-wheeled vehicles having the time of their life?

Yep, those are ATVs!

Standing for All-Terrain Vehicle, an ATV is like the fun-loving cousin of your car.

It’s rugged, built for all kinds of landscapes – be it mud, sand, or rocky trails.

Think of it as a motorcycle with extra wheels and a knack for adventure.

While they’re a blast for outdoor fun and games, a lot of folks also use them for more practical stuff, like farming or hauling equipment.

So whether you’re looking to tear up some trails or just need a helping hand on the farm, ATVs are the go-to choice. 

Wiki definition: An all-terrain vehicle (ATV), also known as a light utility vehicle, a quad bike or quad, as defined by the American National Standards Institute (ANSI), is a vehicle that travels on low-pressure tires, has a seat that is straddled by the operator, and has handlebars. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles.

Factors Affecting the Cost of an ATV

The price tag on an ATV can vary quite a bit, and it’s usually a culmination of several factors.

Brand Reputation and Quality

Just like with cars or smartphones, brand matters. Established brands with a history of delivering quality and performance often command higher prices.

They have built trust over time and might offer better customer service, warranties, or resale value.

Examples include brands like Polaris, Honda, and Yamaha.

Engine Size and Capabilities

The heart of any ATV is its engine.

A larger, more powerful engine will generally cost more.

For instance, a 50cc engine designed for kids or beginners will be significantly cheaper than a 1000cc beast designed for experienced riders with challenging duties.

Additional Features and Specifications

The best ATVs on the market can come with a vast range of additional features.

Think along the lines of enhanced suspension systems, 4×4 capabilities, electronic fuel injection, or even luxury features like heated grips and advanced infotainment systems.

The more bells and whistles, the steeper the price.

Feature/SpecificationDescriptionEstimated Price Range
Enhanced Suspension SystemsProvides a smoother ride on rough terrains; can be adjustable.$200 – $1,500
4×4 CapabilitiesAllows torque to all wheels simultaneously; essential for challenging terrains.Included to $2,000 additional (depending on base model)
Electronic Fuel Injection (EFI)Improves fuel efficiency and performance, especially at high altitudes.$300 – $1,000
Heated GripsEnsures the rider’s hands stay warm in cold weather, enhancing comfort.$50 – $200
Advanced Infotainment SystemsMay include GPS, Bluetooth, touch-screen displays, and smartphone integration.$200 – $1,500
Power SteeringEasier and more responsive steering; useful for longer rides or challenging terrains.$300 – $1,200
Towing Capacity and HitchAllows the ATV to pull trailers; useful for transporting goods or equipment.$100 – $500
Storage CompartmentsBuilt-in boxes or racks for carrying gear, tools, or other essentials.$50 – $400
WinchesUseful for pulling heavy objects or getting the ATV out if stuck.$100 – $600
LED LightsProvides better visibility during nighttime or in low-light conditions.$50 – $300
Adjustable Seats and FootrestsCustomized and comfortable riding experience for users of different heights.$100 – $500
Skid PlatesProtects the underbelly of the ATV from potential damage on rough terrains.$50 – $300

Geographic Location and Dealership Competition

Just like real estate, location matters when buying an ATV.

In areas where ATVs are popular, there might be more dealerships, which can lead to competitive pricing.

However, in remote areas where transportation and stocking costs are high, you might end up paying a premium.

Also, regions with extended off-roading seasons or diverse terrains might see higher demand and, consequently, higher prices.

Breakdown of Different ATV Types and Their Average Price

The type of ATV plays a big factor.

Sport ATVs

Features and Primary:

  • Designed for speed, agility, and fun.
  • Typically have a manual transmission to cater to more experienced riders wanting more control.
  • Lightweight with a low center of gravity.
  • Suited for jumping, racing, and dune riding.

Average Price Range Uses:

Depending on brand and features, the price range of a sport ATV can start from $2,500 for entry-level models and go up to $9,000 or more for high-end versions.

Utility ATVs

Features and Primary Uses:

  • Built for work and versatility.
  • Typically come with a more powerful engine and are designed to tow and haul.
  • Often have storage compartments, racks, or attachment points for tools and cargo.
  • Can handle various terrains and are suited for farming, hunting, and trail riding.

Average Price Range:

A utility ATV price can start from around $4,000 for basic models, extending up to $15,000 for premium models with advanced features.

Youth ATVs

Features and Primary Uses:

  • Designed specifically for younger riders, typically under the age of 16.
  • Safety is a top priority, so they come with speed limiters and are lighter with less powerful engines.
  • Good for teaching young riders the basics of ATV operation in a controlled environment.

Average Price Range:

These are generally more affordable, with prices starting as low as $600 and can go up to $3,000 based on brand and features.

Popular ATV Brands and Their Price Ranges

Here’s a general breakdown of their price ranges, keeping in mind that actual prices can vary based on location, dealership, specific model, features, and other factors


Polaris is renowned for its innovative designs and powerful performance, especially in the utility segment.

Price Range:

  • Sportsman (Utility line): Starting from around $6,000 for base models, reaching up to $12,000 or more for the more advanced models with added features.
  • Phoenix (Youth line): Prices usually hover around $4,000.
  • Outlaw (Sport line): Prices can range from $5,000 to $8,000 based on engine size and features.


Honda is a household name in the world of motorized vehicles, and its ATVs are known for their reliability and longevity.

Price Range:

  • TRX (Sport line): Starting at roughly $3,000 for the smaller engine sizes and reaching up to $8,000 for the more powerful ones.
  • FourTrax Rancher & Foreman (Utility line): Prices begin around $5,000 and can go up to $9,000 depending on features and capabilities.
  • TRX90X (Youth line): Generally priced around $3,000.


Yamaha is another trusted brand, offering a blend of performance and innovation.

Price Range:

  • YFZ (Sport line): Prices can range from $3,000 for base models to $9,000 for high-end racing variants.
  • Grizzly & Kodiak (Utility line): Starting from about $6,000 for basic models and reaching up to $10,000 or more for advanced versions.
  • Raptor 90 & YFZ50 (Youth line): Typically priced between $2,500 and $3,500.

A New ATVs vs A Used ATV Cost: Full Cost Analysis

If you are buying an ATV, I’d recommend running it through Kelley Blue Book as a price guide to help with your valuation.

Here’s an example of me using Kelley Blue Book to estimate the listing price of a 2018 Honda ATV.

Kelley Blue Book as a price guide

Benefits of Buying New

  1. Warranty: New ATVs usually come with a manufacturer’s warranty, ensuring peace of mind for a specific period or mileage.
  2. Latest Features and Technology: You get the latest advancements in technology, safety, and performance.
  3. Known History: There’s no history of wear, misuse, or potential accidents as it’s brand spanking new.
  4. Customization: You have the option to choose specific features, colors, or add-ons right from the dealership.
  5. Financing Options: Dealerships often offer promotional financing rates or incentives for buying a brand new model.

Advantages of Buying a Used ATV

  1. Lower Price: The price of a used ATV is lower than new ones, allowing you to potentially get a higher-end model for the price of a new base model.
  2. Depreciation: New ATVs depreciate quickly in the first couple of years. You avoid this initial depreciation hit if you purchase used.
  3. Insurance Costs: It’s often cheaper to insure a used vehicle compared to a new one.
  4. Proven Reliability: If a specific ATV model has been around for a few years without major issues, it’s likely a reliable pick.
  5. Reviews and Feedback: It’s easier to find user reviews and feedback on a less than a brand new model, helping you make an informed decision.

What to Look Out for When Buying Used ATVs to Ensure Value for Money

How Much is an ATV
  1. Service Records: Always ask for service and maintenance records to get an understanding of how the ATV has been cared for.
  2. Inspection: Consider getting the ATV inspected by a trusted mechanic or expert, especially if you’re not familiar with the technical details.
  3. Test Ride: Always test ride the ATV to get a feel for any issues or malfunctions.
  4. Check for Wear and Tear: Look at areas prone to wear, such as the tires, brake pads, and suspension components.
  5. Ownership History: It’s useful to know how many owners the ATV has had and how they used it (e.g., for hard riding, racing, or light trail use).
  6. VIN Check: Run a VIN (Vehicle Identification Number) check to ensure the ATV hasn’t been stolen or involved in any accidents.
  7. Pricing: Compare the asking price with market value using online tools or blue books tailored for ATVs.

Here is a New and Used ATV Pricing Comparison performed by JDPower which hopefully gives you a good indication of the price variance.

New and Used ATV Pricing Comparison

Additional ATV Costs to Consider

Buying an ATV is just the start; there are numerous other costs that can add up over time.

Whether a seasoned rider or a newbie, it’s essential to be prepared for these expenses so you can budget accordingly and enjoy your off-roading experience without any unexpected financial surprises. 

Maintenance and Repairs:

  • Routine Maintenance: Expect costs between $50 – $200 for basic services, depending on the level of service needed.
  • Tires: A standard set of perfect ATV tires can range from $200 – $800, depending on brand and specification.
  • Repairs: These vary significantly, but repairs like a damaged axle or broken suspension can range from $100 – $1,500+.
  • Tools and Equipment: Basic tool kits start at around $50, while equipment like stands or ramps can range from $100 – $300.

Insurance and Registration:

  • Insurance: On average, annual premiums for ATV insurance can range from $100 – $500, but can be higher for more powerful models or comprehensive coverages.
  • Registration: Typically, ATV registration costs between $20 – $50 annually, but this varies by state or country.
  • Safety Courses: The cost of ATV course vary between $50 – $150, depending on the duration and comprehensiveness.

Accessories and Modifications:

  • Safety Gear: A quality ATV helmet can range from $50 – $400, gloves $20 – $100, protective eyewear $20 – $100, boots $50 – $300, and body armor $50 – $500.
  • Storage Solutions: Racks and storage boxes can cost anywhere from $50 – $300, while saddlebags can range from $50 – $200.
  • Performance Upgrades: Enhanced suspension systems might cost $200 – $1,500, exhaust modifications $100 – $800, and better braking systems $50 – $500.
  • Customization: Custom paint jobs can range from $200 – $1,000+, decorative lighting $20 – $200, and unique graphics $50 – $400.
  • Trailers and Transportation: Basic ATV trailers can start from $500 and go up to $5,000 for more advanced or multi-vehicle models.


In wrapping up, the journey of ATV ownership extends beyond the initial purchase.

Maintenance, insurance, and personal touches all play roles in the total cost.

As you plan your ATV adventure, remember to budget for these additional expenses to ensure a smooth and enjoyable ride. 

Frequently Asked Questions

What is the cheapest four wheeler?

Typically, entry-level youth ATVs from lesser-known brands are among the cheapest options available.

Brands like Tao Tao or Coolster offer budget-friendly ATVs.

Always ensure that even if you’re opting for a budget ATV, it meets safety and quality standards.

How long will an ATV last?

The lifespan of an ATV depends on several factors like brand quality, usage, maintenance, and the type of terrain it’s used on.

With proper care and regular maintenance, a quality ATV can easily last between 10 to 20 years.

However, more aggressive use, such as frequent high-speed rides or consistent heavy loads, can reduce this lifespan.

I worked on a large dairy farm which had a range 5 Honda ATV’s/UTV’s, It’s common that they would incur maintenance costs multiple times a year whether it be new tires, or mechanical failures from such intense heavy duty use.

What is high mileage for an ATV?

Mileage for ATVs can be tricky since they’re not typically used like daily commuter vehicles.

An ATV with over 10,000 miles is generally considered high mileage.

Keep in mind, it’s not just about miles but also the type of miles (easy trail riding versus aggressive sport use) and how well the ATV was maintained.

Are ATVs high maintenance?

ATVs can be considered moderate maintenance vehicles.

While they aren’t as high maintenance as, say, a high-performance sports car, they do require regular attention due to the rough terrains they tackle.

Regular check-ups, cleaning, and timely repairs are essential.

If used in particularly muddy, sandy, or wet conditions, they may need more frequent care.

However, with proper upkeep, most ATVs are designed to withstand the challenges of off-road use.

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